Privacy Policy

Last updated: 19 August 2026

1. About this Privacy Policy

BEL Athletic (“BEL Athletic”, “we”, “us” or “our”) respects your privacy and is committed to protecting the personal information we collect and hold.

This Privacy Policy explains how we collect, use, store and disclose personal information when you interact with BEL Athletic, including when you:

  • visit or use our website;
  • enquire about our services;
  • apply for or hold a membership;
  • visit or use our gym, training, recovery or wellness facilities;
  • participate in personal training, classes, assessments or other services;
  • communicate with our staff;
  • use any BEL Athletic mobile application, member portal or digital service; or
  • otherwise interact with us.

Where applicable, we handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

2. Personal Information We Collect

The types of personal information we collect depend on how you interact with BEL Athletic and may include:

Contact and identification information

  • name;
  • date of birth;
  • residential or postal address;
  • email address;
  • telephone number;
  • emergency contact details;
  • profile photograph;
  • membership number or account identifier; and
  • other information you provide when creating or managing your membership.

Membership and transaction information

We may collect information relating to:

  • membership type and status;
  • membership start, suspension and cancellation dates;
  • bookings and attendance;
  • purchases and transactions;
  • invoices and payment history;
  • promotional offers or discounts used; and
  • communications between you and BEL Athletic.

Payments may be processed by third-party payment providers. We generally do not store complete credit or debit card details where payments are processed through these providers.

Health and fitness information

Where reasonably necessary to provide our services, we may collect information relating to your health, fitness or physical condition, including:

  • injuries or physical limitations;
  • relevant medical conditions;
  • allergies;
  • fitness goals;
  • training history;
  • body measurements;
  • fitness assessment results;
  • exercise or training data; and
  • information you provide in pre-exercise screening forms, waivers or consultations.

We only collect sensitive information such as health information where permitted by law, including where you have provided consent or where collection is otherwise authorised or required by law.

Facility access and attendance information

We may collect information about your use of BEL Athletic facilities, including:

  • entry and exit records;
  • membership access credentials;
  • digital access passes;
  • bookings;
  • class attendance;
  • personal training appointments; and
  • use of particular facilities or services.

Where we provide access credentials through services such as Apple Wallet, Google Wallet or another digital access system, information may also be processed by the relevant technology provider in accordance with their own privacy policies.

CCTV and security information

BEL Athletic may operate CCTV and other security systems within and around our premises for purposes including:

  • member and staff safety;
  • security;
  • prevention and investigation of theft, damage or misconduct;
  • management of incidents; and
  • protection of BEL Athletic's property and facilities.

CCTV will not be installed in areas where individuals would reasonably expect privacy, such as bathrooms, showers, saunas or change areas where surveillance would be inappropriate.

Website and digital information

When you use our website or digital services, we may automatically collect information including:

  • IP address;
  • browser and device information;
  • pages viewed;
  • time and date of visits;
  • referring websites;
  • website interactions; and
  • cookie and analytics information.

We may use cookies and similar technologies to operate our website, understand how it is used, improve our services and, where applicable, measure or deliver advertising.

3. How We Collect Personal Information

We generally collect personal information directly from you, including when you:

  • create a membership;
  • complete an online or paper form;
  • make a booking;
  • purchase a product or service;
  • enter our premises;
  • participate in a fitness assessment or personal training session;
  • contact us by phone, email, website, social media or in person;
  • participate in a competition, promotion or survey; or
  • use our website, member portal, application or access systems.

We may also receive personal information from third parties where appropriate, including:

  • membership and gym management software providers;
  • payment processors;
  • booking platforms;
  • access control providers;
  • personal trainers or other service providers working with BEL Athletic;
  • marketing and advertising platforms;
  • analytics providers; and
  • other persons where you have authorised them to provide information to us.

4. Why We Collect and Use Personal Information

We may collect, hold, use and disclose personal information for purposes including:

  • establishing and administering memberships;
  • providing access to our facilities;
  • providing gym, personal training, recovery and wellness services;
  • managing bookings and attendance;
  • processing payments and managing accounts;
  • communicating with members;
  • responding to enquiries;
  • maintaining the safety and security of our members, staff and premises;
  • managing incidents, complaints and insurance matters;
  • tailoring or improving our services;
  • maintaining and improving our website and digital services;
  • conducting analytics and business planning;
  • administering competitions, promotions and events;
  • sending service announcements and important membership information;
  • marketing BEL Athletic products, services and promotions;
  • preventing fraud or misuse of our facilities;
  • complying with legal and regulatory requirements; and
  • exercising or defending our legal rights.

5. Marketing Communications

Where permitted by law, we may use your contact information to send you information about BEL Athletic memberships, services, events, promotions and offers.

You can unsubscribe from electronic marketing communications at any time by using the unsubscribe function included in the communication or by contacting us.

Even if you unsubscribe from marketing communications, we may still contact you about matters reasonably necessary to administer your membership or provide services to you.

6. Disclosure of Personal Information

We may disclose personal information where reasonably necessary to operate our business or provide our services.

Recipients may include:

  • gym and membership management software providers;
  • payment processors and financial institutions;
  • IT, hosting and cloud service providers;
  • access control and security providers;
  • communications providers;
  • accountants, lawyers, insurers and other professional advisers;
  • marketing, analytics and advertising service providers;
  • contractors and service providers working on behalf of BEL Athletic;
  • government agencies, regulators or law enforcement bodies where required or authorised by law; and
  • other parties where you have consented to the disclosure.

We do not sell members' personal information to third parties.

7. Overseas Disclosure and Cloud Services

Some of the technology and service providers we use may store or process information outside Australia.

As a result, personal information may be disclosed to or accessible from overseas jurisdictions.

The countries involved will depend on the service providers used by BEL Athletic from time to time. Where required by applicable privacy laws, we will take reasonable steps in relation to overseas handling of personal information.

8. Storage and Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

These measures may include:

  • secure membership management systems;
  • password and access controls;
  • restricted staff access;
  • secure cloud storage;
  • appropriate physical security measures; and
  • security measures implemented by our technology providers.

No electronic system or method of data transmission can be guaranteed to be completely secure. If we become aware of a data breach, we will assess and respond to the incident in accordance with applicable law.

9. Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to provide our services and meet our legal, accounting, insurance and record-keeping obligations.

When personal information is no longer required, we will take reasonable steps to securely destroy or de-identify it where required by law.

10. Accessing and Correcting Your Personal Information

You may request access to personal information we hold about you or ask us to correct information that is inaccurate, incomplete or out of date.

To make a request, contact us using the details below.

We may need to verify your identity before providing access to or changing personal information.

In some circumstances, we may be permitted or required by law to refuse access to certain information. If this occurs, we will generally explain the reason for the refusal where required by law.

11. Third-Party Websites and Services

Our website, applications or communications may contain links to websites or services operated by third parties.

Third-party services have their own privacy practices and policies. BEL Athletic is not responsible for the privacy practices of third-party websites or services that we do not control.

We encourage you to review the privacy policies of relevant third parties before providing personal information to them.

12. Children and Young People

Where BEL Athletic provides services to individuals under 18, we may require the consent or involvement of a parent or legal guardian depending on the person's age, the nature of the service and applicable legal requirements.

We may collect information about a parent or guardian where necessary to administer a minor's membership or participation in our services.

13. Privacy Complaints

If you have a question or complaint about how BEL Athletic has handled your personal information, please contact us using the details below.

Please provide sufficient information for us to understand and investigate your concern.

We will endeavour to acknowledge and investigate privacy complaints within a reasonable period and will communicate the outcome of our investigation where appropriate.

If you are not satisfied with our response and the Privacy Act applies to the matter, you may be able to make a complaint to the Office of the Australian Information Commissioner (OAIC).

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology providers or legal obligations.

The current version will be published on our website. The date at the top of this Privacy Policy indicates when it was last updated.

15. Contact Us

For questions, requests or complaints relating to privacy, please contact:

BEL Athletic

Privacy Officer

Email: hello@belathletic.com

Address: 40 Sydenham Road, Brookvale, NSW, 2100

Website: belathletic.com